Why we create mood boards
The vital step that links strategy with design.
Based on our strategic recommendations, the mood board shows you where we propose to go creatively. The objective is to capture and convey the look and feel of your website and get your feedback before we start the site design. Here are some examples.
Client: Mariposa Project
Strategy: Communicate in an appropriate manner with a specific audience; modern, dramatic, edgy.
Client: LTC Partner
Strategy: Develop a valuable resource for consumers to make informed decisions; use graphics and fonts appropriate to an older target audience; create prominent call-to-action and quote request form; simplicity; lots of open space and a warm, caring feeling.
Client: United Cellars
Strategy: Brand differentiation through a clean, modern and elegant design solution; sophisticated but not stuffy; establish a clear hierarchy through font choices and layout. Create features and content to build a community of wine-lovers.
Client: Artworks Foundry
Strategy: Combine foundry and gallery in a consistent whole; reflect the hand's-on process, tell the story, show the results; convey a sense of drama that captures the experience of visiting the foundry.
Client: Walden House - Haight Ashbury Free Clinic
Strategy: Reflect the real-world merger of two iconic San Francisco-based non profit organizations; address key target audiences with content and imagery that meets their needs (warm and fuzzy vs. numbers and statistics); clean, professional, vibrant, with just a little edginess.
Client: White Road Investments
Strategy: Express the innovative, creative, sustainable investment approach; suggest the connection with Clifbar but in a low-profile way; reflect the values that have made Clifbar such a dynamic and successful company.
