Case Study: Local Deals Made Easy

In days of yore when primitive bargain hunters used scissors to clip coupons from something called "the newspaper," SF Advertiser was helping small local businesses grow. Their new website builds on 40 years of success by allowing business owners to create and publish coupons online— and connect with a whole new generation of bargain hunters.

For the site administrator

The secure admin area allows for easy site management of all common tasks.

  • Create coupon
  • Mark featured coupons
  • 1-click coupon renewal
  • Add a verified seal
  • Make last minute deals 
  • Manage categories, neighborhoods and businesses
  • Deal restrictions for control and consistency

For the business user

Business users save time managing and generating new coupons by creating their profiles. All businesses are automatically included in the SF Advertiser Business Directory. It takes just a couple minutes to enter standard account info once, then they can focus on the deals. 

  • Set category, sub-category, and neighborhood
  • Customize coupons using pre-set deal types
  • Add graphics and links
  • Auto-preview as you create the coupon

For visitors

We designed a colorful and engaging site that empowers visitors to view by coupon categories including newest, most popular and neighborhood. They can search by business name to find all coupons for a business, and related coupons in that category, or all coupons in a category and select the nearest business.

Technical notes

Custom Rails Engines, HTML5, CSS, Refinery CMS, AJAX

What we did

  • Web application development
  • Refinery CMS custom engines
  • Website design

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