Mobile Business Strategy: News and Resources
Smartphone Ownership and Usage
This Pew Research Center report finds 35% of U.S. adults own smartphones. Their mobile devices are the main source of internet access for one-quarter of all smartphone users.
Internet Trends Report
Industry analyst Morgan Stanley summarizes the state of the mobile internet market: "A rapid ramp-up of mobile internet usage will be a boon to consumers and some companies will likely win big (potentially very big) while many will wonder what just happened."
Key Facts About the NZ Mobile Market
As the market grows, Apple sees a global share of 20% so we expect NZ to reach 1,000,000 units in the next 24 - 36 months. Android OS is growing fast too, especially at the lower end of the market.
Smartphone Outsell PCs for the First Time
Worldwide, consumer electronics makers shipped 100.9 million smart phones in the last three months of 2010, an 87 per cent jump from a year earlier.
Survey Finds Big 2011 Surge in Enterprise Mobile Apps
A survey of 250 IT managers finds that 9 out of 10 are planning this year to dramatically expand the number of mobile applications deployed at their companies.
iPhone App for NZ Publisher (case study)
Giving customers what they want: cheaper, faster, and greener. An iPhone app makes exam prep less painful and opens up a global market for one publisher.
Enhanced eBook Offers Entirely New Reading Experience
Mark Hurst explains how the enhanced ebook format offers something better than we've ever had - or could have had - before the advent of the iPad.
Do All Small Businesses Need a Mobile Strategy?
According to The New York Times the message is clear: "Web sites are old school, and mobile is a growing requirement for every industry and business."
Smartphone Use and User Opinions
A new report from Pew Research (PDF)
iPhone Application Development
